{"id":2118,"date":"2025-05-14T18:32:34","date_gmt":"2025-05-14T16:32:34","guid":{"rendered":"https:\/\/sssou.gellnerka.cz\/subdom\/sssou\/?p=2118"},"modified":"2025-05-14T18:32:34","modified_gmt":"2025-05-14T16:32:34","slug":"svet-reklamy","status":"publish","type":"post","link":"https:\/\/sssou.gellnerka.cz\/subdom\/sssou\/2025\/05\/14\/svet-reklamy\/","title":{"rendered":"Sv\u011bt reklamy"},"content":{"rendered":"<p class=\"\" data-start=\"179\" data-end=\"405\">Na\u0161i \u017e\u00e1ci se zapojili do v\u00fdukov\u00e9ho programu zam\u011b\u0159en\u00e9ho na <strong data-start=\"237\" data-end=\"310\">reklamu a rozvoj praktick\u00fdch dovednost\u00ed v oblasti reklamn\u00ed komunikace<\/strong>. C\u00edlem bylo <strong data-start=\"323\" data-end=\"404\">propojit jejich kreativitu s odpov\u011bdn\u00fdm p\u0159\u00edstupem k tvorb\u011b reklamn\u00edch sd\u011blen\u00ed<\/strong>.<\/p>\n<p class=\"\" data-start=\"407\" data-end=\"685\">Pracovali ve skupin\u00e1ch, kter\u00e9 simulovaly prost\u0159ed\u00ed <strong data-start=\"458\" data-end=\"480\">medi\u00e1ln\u00edch agentur<\/strong>, a seznamovali se s t\u00edm, jak funguje reklama v r\u016fzn\u00fdch m\u00e9di\u00edch \u2013 <strong data-start=\"546\" data-end=\"578\">v televizi, rozhlase i tisku<\/strong>. Nau\u010dili se rozpozn\u00e1vat specifika jednotliv\u00fdch form\u00e1t\u016f a zkoumali, <strong data-start=\"646\" data-end=\"684\">jak\u00fd vliv m\u00e1 reklama na spole\u010dnost<\/strong>.<\/p>\n<p class=\"\" data-start=\"687\" data-end=\"867\">Sou\u010d\u00e1st\u00ed programu bylo tak\u00e9 pozn\u00e1v\u00e1n\u00ed z\u00e1kladn\u00edch pojm\u016f a princip\u016f reklamn\u00ed komunikace, hled\u00e1n\u00ed mo\u017enost\u00ed jej\u00edho vyu\u017eit\u00ed a diskuse o tom, <strong data-start=\"823\" data-end=\"866\">jakou roli hraje etika v reklamn\u00ed praxi<\/strong>.<\/p>\n<p class=\"\" data-start=\"869\" data-end=\"985\">Program byl skv\u011blou p\u0159\u00edle\u017eitost\u00ed, jak <strong data-start=\"907\" data-end=\"938\">nahl\u00e9dnout do sv\u011bta reklamy<\/strong> a <strong data-start=\"941\" data-end=\"976\">vyzkou\u0161et si t\u00fdmovou spolupr\u00e1ci<\/strong> v praxi.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2119\" src=\"https:\/\/sssou.gellnerka.cz\/subdom\/sssou\/wp-content\/uploads\/2025\/05\/reklama1-1-300x118.png\" alt=\"\" width=\"300\" height=\"118\" srcset=\"https:\/\/sssou.gellnerka.cz\/subdom\/sssou\/wp-content\/uploads\/2025\/05\/reklama1-1-300x118.png 300w, https:\/\/sssou.gellnerka.cz\/subdom\/sssou\/wp-content\/uploads\/2025\/05\/reklama1-1-768x302.png 768w, https:\/\/sssou.gellnerka.cz\/subdom\/sssou\/wp-content\/uploads\/2025\/05\/reklama1-1.png 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2120\" src=\"https:\/\/sssou.gellnerka.cz\/subdom\/sssou\/wp-content\/uploads\/2025\/05\/reklama1-266x300.png\" alt=\"\" width=\"266\" height=\"300\" srcset=\"https:\/\/sssou.gellnerka.cz\/subdom\/sssou\/wp-content\/uploads\/2025\/05\/reklama1-266x300.png 266w, https:\/\/sssou.gellnerka.cz\/subdom\/sssou\/wp-content\/uploads\/2025\/05\/reklama1.png 422w\" sizes=\"auto, (max-width: 266px) 100vw, 266px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na\u0161i \u017e\u00e1ci se zapojili do v\u00fdukov\u00e9ho programu zam\u011b\u0159en\u00e9ho na reklamu a rozvoj praktick\u00fdch dovednost\u00ed v oblasti reklamn\u00ed komunikace. C\u00edlem bylo propojit jejich kreativitu s odpov\u011bdn\u00fdm p\u0159\u00edstupem k tvorb\u011b reklamn\u00edch sd\u011blen\u00ed. Pracovali ve skupin\u00e1ch, kter\u00e9 simulovaly prost\u0159ed\u00ed medi\u00e1ln\u00edch agentur, a seznamovali se s t\u00edm, jak funguje reklama v r\u016fzn\u00fdch m\u00e9di\u00edch \u2013 v televizi, rozhlase i tisku. &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/sssou.gellnerka.cz\/subdom\/sssou\/2025\/05\/14\/svet-reklamy\/\"> <span class=\"screen-reader-text\">Sv\u011bt reklamy<\/span> Pokra\u010dovat ve \u010dten\u00ed &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-2118","post","type-post","status-publish","format-standard","hentry","category-akce-a-deni-ve-skole-2024-2025"],"_links":{"self":[{"href":"https:\/\/sssou.gellnerka.cz\/subdom\/sssou\/wp-json\/wp\/v2\/posts\/2118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sssou.gellnerka.cz\/subdom\/sssou\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sssou.gellnerka.cz\/subdom\/sssou\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sssou.gellnerka.cz\/subdom\/sssou\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sssou.gellnerka.cz\/subdom\/sssou\/wp-json\/wp\/v2\/comments?post=2118"}],"version-history":[{"count":1,"href":"https:\/\/sssou.gellnerka.cz\/subdom\/sssou\/wp-json\/wp\/v2\/posts\/2118\/revisions"}],"predecessor-version":[{"id":2121,"href":"https:\/\/sssou.gellnerka.cz\/subdom\/sssou\/wp-json\/wp\/v2\/posts\/2118\/revisions\/2121"}],"wp:attachment":[{"href":"https:\/\/sssou.gellnerka.cz\/subdom\/sssou\/wp-json\/wp\/v2\/media?parent=2118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sssou.gellnerka.cz\/subdom\/sssou\/wp-json\/wp\/v2\/categories?post=2118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sssou.gellnerka.cz\/subdom\/sssou\/wp-json\/wp\/v2\/tags?post=2118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}